Sometimes these different variations are called Likert-type scales, but you'll also commonly see them just called Likert scales.Įssentially, Likert-type scales use different criteria than just the 5-point “agreement” choices listed above.įor example, if you're running a survey about customer satisfaction, you might use satisfaction instead of agreement. The original Likert scale based on agreement has been expanded into a variety of additional uses following the same concept. The original implementation is a 5-point Likert scale where survey-takers are given a statement and then asked to respond by selecting one of five choices: ![]() ![]() The Likert scale works by presenting a simple question or statement that the survey-taker is instructed to react to using various levels of agreement, disagreement, or neutrality. In fact, you've probably taken a survey that employed the Likert scale, even if you didn't know it by that name when you were giving your answers. Originally invented back in 1932 by its eponymous psychologist founder Rensis Likert, the Likert scale is a common tactic in both scientific and business surveys. The Likert scale is a survey methodology that helps you to understand more about a respondent's feelings, attitudes, or behavior.
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